{"id":110,"date":"2015-11-03T20:50:50","date_gmt":"2015-11-03T20:50:50","guid":{"rendered":"https:\/\/itsonlybusiness.co.uk\/blog\/?p=110"},"modified":"2015-11-03T20:50:50","modified_gmt":"2015-11-03T20:50:50","slug":"what-actually-happened-to-blockbuster","status":"publish","type":"post","link":"https:\/\/itsonlybusiness.co.uk\/blog\/what-actually-happened-to-blockbuster\/","title":{"rendered":"What actually happened to BlockBuster?"},"content":{"rendered":"<h1><strong>What happened to BlockBuster?<\/strong><\/h1>\n<p>The collapse of Movie rental giants Blockbuster was a collapse that shook the industry and the economic world as a whole, but where exactly did Blockbuster go wrong?<\/p>\n<p>It all began in 2006 when Netflix owner Reed Hastings met with blockbuster CEO John Antioco in Dallas, US. He proposed a partnership deal to John whereby Netflix would run them online in exchange for the advertisement of Netflix in it stores.<\/p>\n<p>Unfortunately for Blockbuster CEO John, he declined Reeds offer of a partnership deal. Bearing in mind that at the time of the offer Blockbusters was a multimillion pound company with over 9,000 stores and nearly 60,000 employees. Little was they to know there fete.<\/p>\n<p>Netflix went on to grow into a massively successful company that would enable its customers to easily watch movies from the comfort of there home. Gone where the days of trekking down to Blockbusters to rent a movie.<\/p>\n<p>In the wake of the financial straint, Blockbusters had changed there companies structure many times over. A new CEO was appointed to run the company, unfortunately for BlockBuster the new CEO felt it was unessesary to involve the company in any online efforts.<\/p>\n<hr \/>\n<h2><strong>Within 18 months, he had lost 85% of the capital value of the company. Within two years, he lost it all.<\/strong><\/h2>\n<hr \/>\n<p>Soon after Blockbusters began to keep there customers by removing all late fees from movie rentals in a desperate bid to keep the business afloat. At it&#8217;s height in 2007 Blockbuster had 50 million members worldwide.<\/p>\n<p>So the question everyone keeps asking is-<\/p>\n<h1>Was it Netflix who killed Blockbuster or was they doomed anyway?<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happened to BlockBuster? The collapse of Movie rental giants Blockbuster was a collapse that shook the industry and the economic world as a whole, but where exactly did Blockbuster go wrong? It all began in 2006 when Netflix owner Reed Hastings met with blockbuster CEO John Antioco in Dallas, US. He proposed a partnership deal to John whereby Netflix would run them online in exchange for the advertisement of Netflix in it stores. Unfortunately for Blockbuster CEO John, he&#8230; <a href=\"https:\/\/itsonlybusiness.co.uk\/blog\/what-actually-happened-to-blockbuster\/\" class=\"readmore\">Read more<span class=\"screen-reader-text\">What actually happened to BlockBuster?<\/span><span class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":117,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions\/117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/media\/116"}],"wp:attachment":[{"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsonlybusiness.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}